The fitness industry has followed the same path that befalls every niche that was once underground and then goes mainstream: it’s dumbed down.
It’s softened for the masses and is completely gutted and redesigned to cater to a broader range of people until it no longer resembles what made it so cool to begin with.
It happens to music, fashion and anything the mainstream gets their hands on.
But eventually popular opinion will change, interest drops, the money stops coming in and the markets move on to the next trend.
Training is hard. Pushing your body to it’s limits is hard. The masses don’t like hard. The masses like the finished product but none of the sacrifice and dedication it took to build it.
If the masses don’t like it, they wont spend money on it. So things get watered down. Made easier in an attempt to make it appeal to everyone.
There is now a multi billion dollar industry selling junk to people with the promise that they can look and feel like the person who dedicates their life to their body without having to do any of the work.
“It’s now easy to have the body you want without even going to a gym! Build muscle without lifting any weight!”
The problem is easy doesn’t work. Training can’t be bullshitted. Bullshit doesn’t get results.
What worked years ago still works today. Bar and plates. Heavy weight. Lots of reps. Hard work. It works now like it worked back then because that’s just how it works.
Enter social media.
These days, every week there is a new product pushed on Facebook and Instagram.
New training protocols being sold by moronic plastic looking cartoon characters with an expressionless stare, duck lips, an oversized fake ass and g string in a provocative pose, claiming that kicking her shapeless leg backward a few inches gave her the ass she paid 10k for. There are new challenges weekly. Each using the same template with names and locations changed. There is new research. A new diet. A new supplement.
Each more useless than the last. Each marketed with the sole purpose of separating people from their hard earned money and nothing more.
Sounds highly cynical doesn’t it? Well how do you explain the Zippa Sauna vest? Apparently sweating more will make you burn calories and lose weight. Really? So why wouldn’t I just train in a jumper and save my $20? How about fat burning cream? So I can rub some cream into my belly and the fat will just melt away? Uh huh. Supplements to detoxify my hormones? Detoxify my hormones? What the fuck does that even mean?
It’s all bullshit. All of it. The new training products? Just trying to mimic what a bar and plates do but made easier. They still rely on the same principal as a bar and plate: resistance. Muscles need resistance in order work and grow. Here’s an idea. Save your money and go and lift some old fashioned weight. It’s not as sexy as Tuesdays latest fitness fad, but being broke from wasting money on shit that doesn’t work is far more unattractive. New training protocol? There is nothing new. It’s all been done before. It’s all just a variation of something thats already done. Maybe made a bit more extreme by adding useless variables to the equation. But at the root of it is the same old stuff. New challenge? Apparently doing something for 28 days or 12 weeks is a challenge. I always thought training itself was a challenge but marketing buzz words make normal things sound exciting. New research? New research contradicts old research which will be contradicted by even newer research in a month or so. It will eventually do a complete 360 and make it’s way back to the original research that was correct all along. Nothing is new. What worked back in the day still works. New diets? There are no new diets. They are all just variations of starvation, malnutrition or eating like a hippo. Once again. Nothing new. New supplements. See previous sentences. I’m getting bored of writing the same thing over and over. There is nothing new. It’s all been done before. What worked before still works. What didn’t work before still doesn’t work. It doesn’t matter how you repackage it, it still doesn’t work.
You can’t do average and expect above average results.
Don’t waste your time with fads. They are nothing more than marketing gimmicks designed to take your money.
When the social media fitness fad dies, because it will, the name brand lycra, over priced supplements, booty exercises, talentless fitness models who don’t even train will all disappear.
All that will be left is bars, plates, cages, dumbbells, real food and people who genuinely love the hard-work, lifestyle and all the benefits that come from it.
You can’t replace the original.